Ellen & Ivy is a distinguished fashion brand that is uniquely South
African with emphasis on delivering garments of the highest quality.
Ellen & Ivy draws design inspiration from the rich heritage of Indian &
African cultures. This is represented through the use of bright colours,
geometric shapes and eclectic hand drawn illustrations resulting
in intricate and visually striking garments.
Our garments exhibit the best of both traditions with a contemporary
flavour, allowing you to experience elements of African and Indian
heritage in your daily wardrobe.
Furthermore, Ellen & Ivy aims to reflect the symbolism of the everlasting beauty of nature that exists in both of these cultures. The garments bring to life the traditional techniques and motifs used for hundreds of years.
The vision of the brand is to create vibrant, timeless ladies-wear for
the local and international sophisticated woman desiring unique
practical everyday-wear, with an “ethnic” or “world” twist.