Beauty, comfort and style, the perfect combination. The perfect trio.
The powerful mother-daughter duo behind Gee Love It wanted to create a woman's clothing brand that would embrace each woman's natural beauty and body shapes with classic and flattering silhouettes.
We wanted to bring a fresh and modern look to the Durban coast. A look that would allow us to stamp our own personal touch on the south African fashion industry.
We have worked hard to create a line of garments that places focus on quality, affordability, comfort and overall, are unique but beautiful, that allow woman to express themselves in their own unique way.